Wednesday, 27 June 2012

Prometheus, Diablo 3, Wii U, SmartGlass, Surface and EURO 2012 all in the upcoming Buzz report

Here's a teaser for what we're including in the upcoming Harris Buzz report from Harris Interactive. It will be out in a week or so and as usual I'll post a link to the full, free report here.

Here's what we're asking the GB general public about:

  • Prometheus movie
  • Rock of Ages movie
  • Diablo 3 video game
  • Wii U gaming console revealed
  • Microsoft announce Xbox Music streaming service
  • Microsoft announce SmartGlass for smartphones and tablets to work in union with an Xbox console
  • Apple reveal a new line of MacBook computers
  • ATMs may soon operate without a card, using a smartphone instead
  • Stone Roses band reunite and tour for the first time in 16 years
  • Stars perform at Jubilee concert
  • EURO 2012 football tournament
  • Flame internet virus
  • Internet "trolls"  to be identified under new measures

I will post a link to the report when it's ready on this blog. All the previous Buzz reports (all 15 of them) can be found here.

Tuesday, 26 June 2012

Report on digital consumers, privacy, online security & protection - on behalf of Kaspersky Lab

My colleagues at Harris worked with Kaspersky Lab, the online security firm, to produce a rich, multi-country report on modern digital life, devices, privacy and security.

Kaspersky Lab's full report is available - click here to download the pdf.




Tuesday, 19 June 2012

Brand Buzz - BBC, ITV, Sky, Facebook, Google & Twitter


A brand new report from Harris Interactive for you. It's our very first report in our new series of "Brand Buzz" reports. It's like our normal Buzz report, but instead we focus squarely on brands. 

Click here to view or download the full free report.

For this new report, we look at six media and tech giants: BBC, ITV, Sky, Facebook, Twitter and Google.

Using the Harris Poll platform, we ask a nationally representative sample of the GB public three simple questions:
  1. Awareness, familiarity and usage
  2. Their emotional connection to each brand
  3. The degree to think they think the brand is on the way up/unchanged/in decline
We plan to do this monthly, taking six new brands each time. Over time we'll build some powerful benchmarks. I'll post a link to next month's edition on this blog when it's ready. Next month we'll be looking at mobile brands including iPhone and Android.

Here's a few snippets of the results from the first edition:

What do we see from the data above?
  • While BBC is among the country's most loved brands, it isn't really seen as very innovative by the general public or among its users (which is just about everyone)
  • Sky, Facebook and Twitter attract a lot of negative opinions from the general public, but this is almost exclusively coming from non-users
  • Facebook, Twitter and Google are the three brands with the highest "buzz", that they're perceived as ahead and really going places
When we do this monthly, we'll add more and more brands, building up a great store of information of what the general public thinks of brands in the entertainment, media, technology and telecoms space.

Click here to view or download the full, free report.

Thursday, 14 June 2012

Olympic Torch Relay pips Samsung Galaxy S3 in latest Buzz report



Our latest Buzz report is available to download - for free. Click here to get it.

Of all the things we measured this month we see the Olympic Torch relay, Men In Black 3 and the new flagship Samsung Galaxy S3 smartphone heading the list of things that are most exciting the British general public.

A new Buzz report will be released next month and, as usual, I'll post a link here.