It includes the Buzz for Sony's announcement in late February of PlayStation 4.
The full report is free and you can see it here.
The results are more than decent, but not spectacular.
But Sony's announcement does easily beat the ratings achieved by the Wii U launch, and bear in mind we're comparing an announcement for a launch with an actual launch.
Things look a little better when we cut these Buzz ratings by age. Among 16-24s the levels of awareness, discussion and excitement are 67%, 50% and 42% respectively.
But Sony's announcement does easily beat the ratings achieved by the Wii U launch, and bear in mind we're comparing an announcement for a launch with an actual launch.
As always, released monthly, Harris Buzz measures, awareness and levels of discussion and excitement of the latest releases in news in entertainment and technology using a nationally representative Harris Poll of GB aged 16-64.
Sony's announcement was late February and the fieldwork for this edition of Buzz was early March, so just about perfect timing to appreciate the Buzz for it.
Let's take a look at the Buzz for "Sony announce PlayStation 4 games console"...
To put the results into context we can compare to our all-time list. We've been measuring news and product releases for over 2 years now, so we have lots of things to compare with.
Focusing on Excitement Buzz, here's a selection of benchmarks (you can see everything in the full report):
Bear in mind I am only showing a selection of the 200+ items we've looked at in our series of Buzz reports over the last couple of years.
The PS4 launch ranks in the top quartile of everything we've tested for excitement when we compare it to everything we've tested to date. In the selected list above you can see it doesn't get close to our top-ranked event (London 2012 opening), but it'll take something exceptional to beat that benchmark.
It's fairer to compare it to other high profile events - and you can see it's on a par with some Apple launches. The most interesting benchmarks are with Kinect, Vita and Wii U. Bear in mind though we are comparing an announcement of a launch to actual launches.
It must be pleasing for Sony to see their announcement well ahead of the Wii U launch for excitement. And I've blogged before about how disappointing the Wii U launch has gone.
So, good solid results for PlayStation 4. Not spectacular results but a good foundation from which to build up to its launch later this year.
We'll be measuring PlayStation 4 again as more significant news comes out. And of course we will be measuring the Xbox announcement in May.
All of the news stories we tested in the latest edition of Buzz are listed below (and you can click here to get the full report).
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