At Harris Interactive, we conduct a great deal of consumer research about piracy for the entertainment industry. In November 2009 we conducted an online survey in the UK and USA with a large quantitative base of respondents (2,000 interviews in each country) representative of the 18+ national demographic. The graph below shows the incidence of current content piracy in each country. Click on the graph to see the results.
Bearing in mind that this data is representative of the online population aged 18-64 and not just a sample of young entertainment consumers, we can see from the data why content piracy is such a problem for the music, movie and gaming industry. We can also see that potentially there is too much focus on p2p/BitTorrent as a source of filesharing as downloads from cyberlockers are highly prevalent.
We also see that our friends in the UK are somewhat ahead of their USA counterparts when it comes to downloading content when they shouldn't.
We have a lot more piracy data available at Harris Interactive. Get in touch with us.
http://www.harrisinteractive.com/europe/contact.asp
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Bearing in mind that this data is representative of the online population aged 18-64 and not just a sample of young entertainment consumers, we can see from the data why content piracy is such a problem for the music, movie and gaming industry. We can also see that potentially there is too much focus on p2p/BitTorrent as a source of filesharing as downloads from cyberlockers are highly prevalent.
We also see that our friends in the UK are somewhat ahead of their USA counterparts when it comes to downloading content when they shouldn't.
We have a lot more piracy data available at Harris Interactive. Get in touch with us.
http://www.harrisinteractive.com/europe/contact.asp
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