In the latest edition of Harris Interactive's Buzz report, we looked at the awareness and buzz of two recent social media phenomena - the hoo-hah about antennae and reception problems for the iPhone 4 and the viral YouTube and Jay-Z New York music video spoof, "Newport". The original video has since been taken down due to copyright infringement, but whilst it was up it generated hundreds of thousands of views and various versions are can be found online.
Both of these are perfect illustrations of the power of social media. Would the iPhone 4 issues have made headline news across the world if it weren't for the power of blogging, YouTube and Twitter?
Speaking of spoof music videos, the iPhone 4 antenna issue has produced its own tune. This video lamenting the reception has, at the time of writing, been viewed over a million times. And this is just one video on YouTube. Add together all the tweets, the blogs, the complaining Facebook updates and coverage in the mainstream media and, all of a sudden, a technological flaw becomes a social media phenomenon.
Harris Interactive's latest Buzz report via the Harris Poll looked at how many consumers in the Great Britain aged 16-54 were aware of these two news stories. We interviewed over a 1,000 people online, representative of the national demographic.
So how many GB consumers were aware of these two stories at the end of August 2010?
That's the power of social media.
The Buzz report not only looks at awareness of issues, we also investigate the degree to which it stimulates people to discuss a given issue. Of those who were at least somewhat familiar with the iPhone 4 antenna issue, a remarkable 55% said they had or will discuss it with their friends and peers. And the figure is 45% for Newport. No wonder news spreads so quickly and with SMS, email, IM, Twitter, blogs, YouTube and Facebook at our collective disposal, we now have the means of spreading the news - quickly and to anyone who cares to listen.
This makes the need for brands to monitor their social media all the more important. Harris Interactive can help. Get in touch with us if you want to know more.
Download the free Buzz report here.
Both of these are perfect illustrations of the power of social media. Would the iPhone 4 issues have made headline news across the world if it weren't for the power of blogging, YouTube and Twitter?
Speaking of spoof music videos, the iPhone 4 antenna issue has produced its own tune. This video lamenting the reception has, at the time of writing, been viewed over a million times. And this is just one video on YouTube. Add together all the tweets, the blogs, the complaining Facebook updates and coverage in the mainstream media and, all of a sudden, a technological flaw becomes a social media phenomenon.
But is all of this really just confined to the geekosphere? What about the general public? It's this sort of thing we like to find out at Harris Interactive.
Harris Interactive's latest Buzz report via the Harris Poll looked at how many consumers in the Great Britain aged 16-54 were aware of these two news stories. We interviewed over a 1,000 people online, representative of the national demographic.
So how many GB consumers were aware of these two stories at the end of August 2010?
- 62% of GB consumers had heard something about iPhone 4 antenna issues - with 21% saying they were extremely or very familiar with the issue
- 32% of GB consumers had heard something about the Newport music video spook - with 9% saying they were extremely or very familiar with it
That's the power of social media.
The Buzz report not only looks at awareness of issues, we also investigate the degree to which it stimulates people to discuss a given issue. Of those who were at least somewhat familiar with the iPhone 4 antenna issue, a remarkable 55% said they had or will discuss it with their friends and peers. And the figure is 45% for Newport. No wonder news spreads so quickly and with SMS, email, IM, Twitter, blogs, YouTube and Facebook at our collective disposal, we now have the means of spreading the news - quickly and to anyone who cares to listen.
This makes the need for brands to monitor their social media all the more important. Harris Interactive can help. Get in touch with us if you want to know more.
Download the free Buzz report here.
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