iPad 2 & Freeview HD lead for excitement - entertainment research, device research from Harris Buzz

The latest Harris Buzz report (the 5th edition) is now ready to download. Click here to download it (and all previous reports). They are all free to download in full.

In these reports you will see that iPad 2 and Freeview HD currently lead the consumer technologies that excite the British public.

Harris Buzz looks at the awareness and excitement of new releases and announcements in consumer technology, entertainment, media and telecoms.

In this post, I'm going to take you through the results from all five editions.

Firstly, let's look at the familiarity of everything we've covered to date in Buzz.

And here is the ranking from all five editions of Buzz for the level of excitement generated among the GB public online.

So, what do we see? Focusing on excitement levels generated, we see the awards ceremonies leading, fuelled by  exceptionally strong awareness, and Freeview HD and iPad 2 leading the list of consumer technologies.

Click here to download the full reports because this is just a selection of the measures in Harris Buzz.


Contact me if you want to know more - details on right-hand pane.

Entertainment research, device research - new Harris Buzz report released later this week

The 5th edition of the Harris Buzz series of reports will be released later this week. This is a free report looking at the familiarity and excitement of various new releases in the entertainment, technology and telecoms sector. Click here to download all four previous reports.

In the 5th edition, we look at: (alphabetically)

Amazon Cloud Player (music streaming service)

Charlie Sheen in the news

Crysis 2 video game

Google One Pass (app/media subscription service)

Homefront video game

iPad 2

Nokia partner with Microsoft to use Windows 7 Mobile platform

Qriocity (music streaming service from Sony)

Sex domain “.xxx” given approval for websites

Smart TV (internet-enabled TV sets or set-top box)

Sony Ericsson Xperia Play (the “Playstation” phone)

UK Radioplayer (online radio station streaming service)

Warner Brothers films available to watch via Facebook

And for Harris Brand Buzz, we look at: (alphabetically)

BlackBerry

Dell

EA Games

HP

Motorola

Nintendo

Playstation

Samsung

Skype

Sony

Sony Ericsson

T-Mobile

Xbox

I'll post a link to the report on this blog when it's ready. click here to download all previous editions in full.

If you have any questions, feel free to contact me - contact details on right-hand pane.

iPad research, device research - a digital divide or untapped market?

Here is another snippet from the Portable Devices research conducted by Harris and available free to download in its entirety here. Conducted in April 2011, the research looks at a the GB public's ownership, intentions, decisions and attitudes towards a range of portable devices, including tablets like the iPad, smartphones, laptops, eBook readers like Kindle and so on.

Here we look at device ownership by age, contrasting younger and older consumers.

We see, as we would expect, a much higher incidence of ownership among younger consumers for the latest gadgets, with the divide especially pronounced for smartphones. The key things to appreciate are there are substantially more older consumers than there are 16-24s, something that will exacerbate in our ageing population, plus a substantial proportion of older consumers have relatively high disposable incomes. Put together should tech companies, who arguably do more to target the under 35s, strive to tackle this potentially lucrative older market, the reward could be substantial.

This is just one clip from the full report, which is free to download in its entirety from here. See here for an earlier analysis of entertainment, work and leisure usage on different devices. And if you have any questions, feel free to get in touch - contact details on right-hand pane.

iPad research, tablet research, portable devices - major new free report

Click here to download a major new consumer research report into portable devices.

This is a large-scale study, interviewing over 2,000 members of the GB public online using the Harris Poll Omnibus.









We look at the choices people make between different portable devices (see earlier post) like tablets, smartphones, laptops, ebook readers and mini netbooks. Probably one of the most interesting areas we look at is anticipated usage of these different devices. We see just how attractive tablet devices like iPads and Xooms are for true multi-media usage, and especially so for video and gaming. This is underlined in the anticipated usage chart below.

The graph above underlines the potential of the tablet to deliver video and gaming content to a much higher degree than that seen for smartphones. Of course, there are and will continue to be many more smartphone users than tablet users, but the tablet device shows it to be the portable device for the fullest multi-media experience. As such the tablet device offers massive potential for content owners - see a summary of potential below:

The full report is 100+ pages of analysis and is free to download. Feel free to contact me if you have any questions - my contact details are on the right-hand pane.