Myspace research - news of sale hurts consumer brand sentiment

In the latest Harris Buzz report (the 8th edition) we took a new look at the Brand Buzz for Myspace, which is interesting given its recent sale and all the media coverage that went with it.

We see a dramatic decline in consumer Brand Buzz for the brand since that coverage - it's now just 20% of the level seen earlier this year.

Check out the full free report here.

News of the sale focused media attention on the Myspace brand with inevitable comparisons with the success of Facebook and Twitter. The story is all too clear from the ComScore/Reuters reporting below: