Project Glass, Titanic, MDNA, Avengers Assemble, Kindle Touch and more in the new Harris Buzz report coming soon

We're in the process of getting the May Harris Buzz report together.

As always, it's a market research study among 1000 GB consumers aged 16+ using the Harris Poll asking people's awareness and excitement of what's new in tech and entertainment.

Here's what we're covering in the May edition:

1.       UK government announce plans to “spy” on people’s emails and electronic communications

2.       Amazon Kindle Touch (the new Kindle with a touchscreen display)

3.       Game video-game store chain goes bust and is then rescued

4.       Facebook buys picture-app company Instagram for $1bn

5.       Britain’s Got Talent TV show on ITV

6.       The Voice TV show on BBC One

7.       New Madonna album, ‘MDNA’

8.       Titanic movie re-released in 3D

9.       The Hunger Games movie

10.   Avengers Assemble movie

11.   Max Payne 3 video game

12.   Kinect: Star Wars video game

13.   Google reveal Project Glass “augmented-reality” glasses

All previous editions can be found here for free. I'll post a link to the new edition on this blog next week.

iPad research - The New iPad tops our April Buzz poll

Here is a link to download the full free April Buzz report from Harris - click here. See the prior post to see everything we measured.

No surprise to see The New iPad topping our list for Excitement Buzz in April. 

The question is how well does the New iPad do compared to iPad 2 and the original iPad.

Let's take a look at the Buzz results. Below are the Buzz scores achieved by the three launches and in each case the fieldwork was conducted with nationally representative sample (base>1000) in GB at the time of each launch. We use the Harris Poll to do the surveys.

The New iPad, despite having the same familiarity level as iPad 2, doesn't quite achieve the same level of Discussion and Excitement Buzz.

All these scores are high and they remain the highest Buzz scores for any tablet we measured. We've yet to see any Android tablet match these scores. And while the scores for the New iPad trail that for iPad 2, it will do little to dent sales and Apple raking in the cash.

But perhaps Apple need a little more than a spanking new HD screen in their 4th generation iPad next year to push these Buzz even higher?