Here is a link to download the full free April Buzz report from Harris - click here. See the prior post to see everything we measured.
No surprise to see The New iPad topping our list for Excitement Buzz in April.
The question is how well does the New iPad do compared to iPad 2 and the original iPad.
Let's take a look at the Buzz results. Below are the Buzz scores achieved by the three launches and in each case the fieldwork was conducted with nationally representative sample (base>1000) in GB at the time of each launch. We use the Harris Poll to do the surveys.
The New iPad, despite having the same familiarity level as iPad 2, doesn't quite achieve the same level of Discussion and Excitement Buzz.
All these scores are high and they remain the highest Buzz scores for any tablet we measured. We've yet to see any Android tablet match these scores. And while the scores for the New iPad trail that for iPad 2, it will do little to dent sales and Apple raking in the cash.
But perhaps Apple need a little more than a spanking new HD screen in their 4th generation iPad next year to push these Buzz even higher?
No surprise to see The New iPad topping our list for Excitement Buzz in April.
The question is how well does the New iPad do compared to iPad 2 and the original iPad.
Let's take a look at the Buzz results. Below are the Buzz scores achieved by the three launches and in each case the fieldwork was conducted with nationally representative sample (base>1000) in GB at the time of each launch. We use the Harris Poll to do the surveys.
All these scores are high and they remain the highest Buzz scores for any tablet we measured. We've yet to see any Android tablet match these scores. And while the scores for the New iPad trail that for iPad 2, it will do little to dent sales and Apple raking in the cash.
But perhaps Apple need a little more than a spanking new HD screen in their 4th generation iPad next year to push these Buzz even higher?
impressive!
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