Tuesday, 31 July 2012

Tablet research - Nexus 7 trails iPad by a large margin for awareness & excitement

The latest Harris Buzz report is available, the 17th edition - click here to download the free report.

As always, we look at 13 new releases and technology/media/entertainment news stories in July, including Andy Murray's sobbing exit from Wimbledon, measuring awareness, discussion and excitement on a nationally representative GB Harris Poll sample.

We also covered the Nexus 7, the first tablet from Google, a 7 inch device made by Asus. For me, this is the most interesting story because we can compare its Buzz with that of all three iPads. We always test at time of   launch, so all the results are comparable.

What do we see for the Nexus 7? Let's take a look at awareness and excitement.


For familiarity we see Apple's products topping the list with the last two iterations building on the media frenzy of the first. Nexus 7 is the most recent tablet and its level of awareness is more comparable to that seen for Galaxy Tab, Playbook and Touchpad. I've put the date of the fieldwork (when we measured awareness) on each bar to be absolutely clear how these are benchmarked. Apple's lead (from iPad 2) is not quite double that of Nexus 7, but it's not far off that mark.
Now let's look at excitement. Below you'll see the iPad reigning supreme, well ahead of the rest. Nexus 7 is again roughly on par with the Galaxy Tab.

What does it mean for Google and Nexus? And for any tablet maker other than Apple for that matter? Well, Apple's grip on the market has been firm, and it remains so. We shouldn't take this, in any way, that the Nexus 7 is a failure. It's not. It's been critically acclaimed and it's sold out. But these graphs do show what a steep hill Apple competitors have to climb to gain the attention of the public and the mainstream tablet buyer.

And this data also shows that it is the iPad that retains the most excitement when people think about tablets. There's something about the iPad that generates a buzz that other manufacturers are yet to match.

All the Buzz reports from which this data is mined can be found here.

Monday, 16 July 2012

Connected TV research - a neat infographic based on the research



We released our Connected TV report. The full report can be found here and the Brand Republic article based on it can be found here.

We've now done a neat little infographic - you can also download it as a PDF here.

CLICK ON THE IMAGE ON THE LEFT TO SEE IT CLEARLY AS A PDF


Thursday, 12 July 2012

EURO 2012 tops our buzz list for June and SmartGlass pips Wii U

Harris's latest Buzz report is available. Click here to download, it's free as usual.

Not only did EURO 2012 top our list for June, it also tops the our all-time list for excitement of everything we've covered in entertainment, media, technology and mobile in the last two years.

We also covered Microsoft's Surface, SmartGlass and Xbox Music, as well as the E3 reveal of the Wii U console. We'll cover these again closer to launch. In the report you'll see SmartGlass ahead of Wii U right now, but it's early days and I'll be blogging about this particular mini battle later this week.


Here's a full list of what we covered in late June. As usual the buzz report looks at awareness, level of discussion and excitement.

  • Apple reveal a new line of MacBook computers
  • Diablo 3 video game
  • EURO 2012 football tournament
  • Flame internet virus steals data from sensitive Iranian & Israeli organisations
  • Internet “trolls” (people who abuse others persistently online) to be identified under new measures
  • Microsoft announce SmartGlass for smartphones and tablets to work in union with an Xbox console
  • Microsoft announce Xbox Music streaming service
  • Microsoft reveal “Surface”, their own brand of tablet computer devices
  • Prometheus movie
  • Rock of Ages movie
  • Stars perform at Queen’s Jubilee concert
  • Stone Roses band reunite and tour for the first time in 16 years
  • Wii U gaming console is revealed

Tuesday, 10 July 2012

Connected TV research, Smart TV research - is it the year of connected TV


Harris released a nice new research report on Connected TV. The full report is free - click here to download it.

It looks at Connected TV, who's using it, who's not and why not, and it includes our list of the 7 things that need to happen for it to a better hold of our living rooms.

Will it take a new television set from Apple to set the market alight?

It's based on a Harris Poll survey in GB, including over 500 connected TV owners.

An article based on the report is also available on Brand Republic, Media Week, Marketing Magazine, CampaignLive and PRWeek.

If you want to know more, get in touch - contact details on right hand pane.