Tuesday 10 July 2012

Connected TV research, Smart TV research - is it the year of connected TV


Harris released a nice new research report on Connected TV. The full report is free - click here to download it.

It looks at Connected TV, who's using it, who's not and why not, and it includes our list of the 7 things that need to happen for it to a better hold of our living rooms.

Will it take a new television set from Apple to set the market alight?

It's based on a Harris Poll survey in GB, including over 500 connected TV owners.

An article based on the report is also available on Brand Republic, Media Week, Marketing Magazine, CampaignLive and PRWeek.

If you want to know more, get in touch - contact details on right hand pane.


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