Tuesday 7 August 2012

Tablet research, smartphone research - the full report and infographic

We released the all the findings of our tablet and smartphone research study today. Titled "Touchscreen Life", it is a major report on tablet and smartphone usage in the UK.

It's all free and for public release.

Click here for everything (full report, summary report & infographic)
Click here for the full report (12MB, 180+ pages)
Click here for the summary report (20+ pages)
Click here for the infographic or click on the image on the left
Click here for our press release


You'll find an incredibly rich and informative amount of information in the full report. Here is a list of what we cover:




  • Device ownership (not only tablets/smartphones but a range of consumer tech)
  • Ownership profiling
  • General usage (basic services)
  • "Next Gen" services - familiarity, usage & appeal (e.g. NFC, Visual Search etc.)
  • Wave-and-pay
  • Interactive advertising
  • Device dependency (also see my earlier post on this)
  • A focus on Windows 8
  • Security, privacy and trust
  • A focus on the cloud
  • TV and film
  • Apps and gaming
  • Music
  • Gambling
  • Physical vs. digital media
  • Consumerisation of the workplace
  • Deep profiling
If you would like to find out more, get in touch. My contact details are on the right-hand pane.

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