Mobile entertainment, mobile social networking, Facebook - latest research

Yesterday saw Facebook make some major announcements about its mobile future. They see everything going mobile and it's hard to disagree with them. Just looking at the commuters on my train in the morning, I can see half the people busy on their iPhones and Androids twittering away and updating their Facebook status with a moan about leaves on the track. Wired report that 200 million people are already using Facebook on mobile phones — up from 65 million only a year ago.

Harris Interactive's Fast Forward tracking research has been keeping an eye on mobile social networking in the UK for more than a year. Even in this relatively short period, we have observed substantial uplifts in the usage of mobile for emailing, social networking, YouTube and Twitter.

Usage of Twitter and YouTube has doubled and mobile emailing and social networking has increased pretty much every quarter. No wonder Facebook are so focused on mobile.

Fast Forward is a free report Harris Interactive, providing key entertainment research tracking, content piracy and device ownership. You can download the full report for free here

Contact me if you want to know more:  techmedianow@gmail.com

Harris Interactive 

Entertainment research, device research, piracy research - Fast Forward Wave 8

Check out the latest research from the Technology & Entertainment team from Harris Interactive

Fast Forward Wave 8 is available - the full report is free and can be downloaded here

Harris Interactive's Fast Forward is a quarterly tracker of key entertainment behaviours, content piracy, device ownership & intentions and mobile entertainment.

The data is based on a Harris Poll survey of 2,000+ GB consumers aged 16-64, weighted to be nationally representative.

Over the last two years, we have tracked:

• YouTube viewing
• BBC iPlayer viewing
• Cinema attendance
• DVD purchasing & renting
• PC gaming (and game purchasing)
• Console gaming (and game purchasing)
• Legal music downloading
• Music streaming
• Mobile music

And we have tracked content piracy over the last two years:

• Music, movies and games via p2p
• Music, movies and games via cyberlockers like Rapidshare, Megaupload etc.

We track device ownership, including intentions to purchase. Devices tracked include:

• Nintendo Wii
• Playstation 3
• Xbox 360
• iPad
• iPhone
• iPod touch
• 3G smartphone (not iPhone)
• Blu-ray player
• e-Book readers
• DAB radio

I'll be blogging about some of the insight from Fast Forward soon - in the meantime, you can download the full report for free by clicking here

Contact me if you want to know more - techmedianow@gmail.com