Entertainment research, device research, piracy research - Fast Forward Wave 8

Check out the latest research from the Technology & Entertainment team from Harris Interactive

Fast Forward Wave 8 is available - the full report is free and can be downloaded here

Harris Interactive's Fast Forward is a quarterly tracker of key entertainment behaviours, content piracy, device ownership & intentions and mobile entertainment.

The data is based on a Harris Poll survey of 2,000+ GB consumers aged 16-64, weighted to be nationally representative.

Over the last two years, we have tracked:

• YouTube viewing
• BBC iPlayer viewing
• Cinema attendance
• DVD purchasing & renting
• PC gaming (and game purchasing)
• Console gaming (and game purchasing)
• Legal music downloading
• Music streaming
• Mobile music

And we have tracked content piracy over the last two years:

• Music, movies and games via p2p
• Music, movies and games via cyberlockers like Rapidshare, Megaupload etc.

We track device ownership, including intentions to purchase. Devices tracked include:

• Nintendo Wii
• Playstation 3
• Xbox 360
• iPad
• iPhone
• iPod touch
• 3G smartphone (not iPhone)
• Blu-ray player
• e-Book readers
• DAB radio

I'll be blogging about some of the insight from Fast Forward soon - in the meantime, you can download the full report for free by clicking here

Contact me if you want to know more - techmedianow@gmail.com