Mobile entertainment, mobile social networking, Facebook - latest research

Yesterday saw Facebook make some major announcements about its mobile future. They see everything going mobile and it's hard to disagree with them. Just looking at the commuters on my train in the morning, I can see half the people busy on their iPhones and Androids twittering away and updating their Facebook status with a moan about leaves on the track. Wired report that 200 million people are already using Facebook on mobile phones — up from 65 million only a year ago.

Harris Interactive's Fast Forward tracking research has been keeping an eye on mobile social networking in the UK for more than a year. Even in this relatively short period, we have observed substantial uplifts in the usage of mobile for emailing, social networking, YouTube and Twitter.

Usage of Twitter and YouTube has doubled and mobile emailing and social networking has increased pretty much every quarter. No wonder Facebook are so focused on mobile.

Fast Forward is a free report Harris Interactive, providing key entertainment research tracking, content piracy and device ownership. You can download the full report for free here

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Harris Interactive