Latest Harris research shows Kinect awareness & excitement doubling; Sony Move inches forward

Here's a taster from Harris Interactive's latest Buzz research report. In Buzz we measure awareness, discussion buzz and excitement from upcoming and recently launched products and services in entertainment, technology and media. All the data is from a Harris Poll survey, weighted to be representative of the GB population aged 16-64. All survey bases 1,000+ respondents.

In the latest report, we cover 13 items and in this post we'll take a look at two of them: Kinect and Move, the motion control systems for Xbox and PS3.

Let's take a look first at awareness and excitement levels among the GB general public pre and post launch. We conducted the pre-launch survey in July 2010 and the post launch survey in the first week of December 2010.



























We see that Kinect has made a very substantial impact. Its awareness has more than doubled, going up from 17% pre launch to 37% post. It has also managed to more than double its excitement level, increasing from 10% pre launch to 22% post launch.

Kinect's Buzz performance is significantly better than Move. It too has increased, but it has more inched forward than made the type of substantial gain enjoyed by Kinect.

I will post a link to the whole report (pdf) shortly when it's uploaded to the Harris server. In it you will find demographic breakdowns of the data above and how 11 other tech/entertainment products and services perform buzzwise.

If you want more details, get in touch - contact details on right-hand pane.