Another tidbit here from the Harris Interactive research conducted for the BPI before Christmas looking at music piracy. We've looked before at the extent of music piracy (1.2bn illegal downloads in the UK in 2010), but here we look at why some consumers have stopped using p2p to pirate music.
The reasons for this change in behaviour demonstrate that the widespread availability and promotion of legal services - coupled with industry education campaigns designed to reinforce the value of music - are having some impact. However, with the DEA still not implemented, few downloaders are concerned about any consequences from their illegal downloading, indeed some have stopped using p2p and are using some other source for acquiring the music like via blogs/forums.
It's a case of the carrots steadily working and being effective for a minority, but the stick (the potential of some type of consequence of illegal activity) really not registering as an effective deterrent.
The BPI's full report can be found here.
The reasons for this change in behaviour demonstrate that the widespread availability and promotion of legal services - coupled with industry education campaigns designed to reinforce the value of music - are having some impact. However, with the DEA still not implemented, few downloaders are concerned about any consequences from their illegal downloading, indeed some have stopped using p2p and are using some other source for acquiring the music like via blogs/forums.
It's a case of the carrots steadily working and being effective for a minority, but the stick (the potential of some type of consequence of illegal activity) really not registering as an effective deterrent.
The BPI's full report can be found here.
No comments:
Post a Comment