Film research, Entertainment research: UK film consumption breakdown

Here is a fascinating snippet from our film audience research for the UK Film Council. Using a robust nationally representative sample of UK consumers using the Harris Poll omnibus, it shows a breakdown and share of volume consumption of UK film viewing by all available means, including the TV, cinema, digital, piracy and discs. It shows all of this by age and you can see how the share of volume changes as people get older.

We see clearly how younger people are more digital, including piracy, and as we get older there is more of a reliance on the traditional TV channels to satisfy our need for watching film. It's interesting to see how DVD remains relatively strong across all ages as a proportion of how we watch films.

There is much more (100+ pages) of analysis in the full report, which is free to download - click here to download it

Film audience research: download the full report

The full and free report on UK mainstream and diverse film audiences is now available to download. Commissioned by the UK Film Council, it's 100+ pages of quantitative and qualitative analysis on film audiences today. Click here to download it.

This report should be of interest to anyone interested in film and home entertainment audiences, diverse audiences and their portrayal in society.

Here is an overview of contents:

We hope you  find it interesting and stimulating. Click here to download it.

If you want to know more, my contact details are on the right-hand pane.

Film audience research: portrayal of diverse audiences

Our research for the UK Film Council received some great coverage in The Guardian on Saturday - Click here to read all about it.

The study looks in depth at the portrayal of diverse audiences in film today, taking in the views of the mainstream audience as well as diverse audiences themselves.

The report is launched on Monday and the full report is available for free to the general public. It's a comprehensive view of audiences and well worth a look for anyone interested in film, cinema, home entertainment, audiences and diversity. I will post a link to the report next week here.

Contact me if you want to know more - contact details on right hand pane.

Spotify research - large increase in awareness and buzz for Spotify

Here's another tidbit of insight from our latest Harris Buzz report.

We measured awareness and buzz of Spotify using a Harris Poll survey of 1,000+ GB consumers aged 16-64, weighted to be representative of national demographics. We measured in July 2010 and again in February 2011.

We see some very significant increases in awareness, familiarity and excitement.

Another factoid:  now nearly 9 in 10 16-24yr olds are aware of Spotify. In the full Harris Buzz report you'll see all of this and more, broken down by demographics.

Contact me if you want to know more - contact details on right-hand pane.

Entertainment research, device research - new Harris Buzz released next week

Just a heads up to say that the new Harris Buzz will be released next week. As usual it's a look at the awareness, familiarity, excitement and discussion buzz of new/recent tech and entertainment releases based on a Harris Poll survey of 1,000 GB nationally representative respondents. Fieldwork was conducted mid-February.

Here's what we've covered in this edition:

• Spotify (reprise for tracking)
• Windows 7 Mobile (reprise for tracking)
• Samsung Galaxy Tab
• Motorola Xoom tablet device
• Android-based tablet devices
• Nintendo 3DS (reprise for tracking)
• Sony NGP- portable gaming device (follow-up to PSP)
• 'The Daily' - paid-for digital newspaper for iPad
• Brits (UK music industry Awards)
• Baftas (UK film/TV academy awards)
• Oscars (US film Academy Awards)
• Rupert Murdoch's bid to take over BSkyB (Sky)

Some of the data for the three awards ceremonies has already been previewed in the prior post.

I will post a link to the report when it is available on this blog next week, as well as some key highlights. Contact me if you want to know more - contact details on right-hand pane.

Entertainment research - Oscars research, Brits research, Baftas research

In the upcoming Harris Buzz report, the 4th edition, we will show the familiarity, discussion buzz and excitement of another dozen or so latest tech and entertainment releases. As we're now right into entertainment awards season, we thought we'd cover the buzz of four of the major awards ceremonies.

Harris Buzz uses the GB Harris Poll^TM online omnibus to survey 1,000+ respondents, weighted to be representative of national demographics. We measured four major entertainment awards in the latest edition of Harris Buzz:

1. Oscars (US film Academy Awards)
2.  Brits (UK music industry awards)
3. Baftas (UK film/television awards)
4. Golden Globes (US film/TV industry awards)

An important note is that we conducted the fieldwork for this study in mid-February (15^th-17^th February) rather than an extended period over the whole of the awards season. For reference and context, here are dates of the awards ceremonies:

Ceremony	Date hosted, chronologically
Golden Globes	16th January
Brits	15th February
Baftas	21st February
Oscars	27th February

Now onto the findings…

1 of 3: Name awareness and familiarity

In terms of being aware of the awards (being at least familiar with the name) there are no surprises to see that all of these awards are incredibly well known among the GB general public.

Ceremony	% aware of name
Golden Globes	97%
Brits	98%
Baftas	98%
Oscars	99%

When it comes to deeper familiarity, we see our own British ceremonies roughly on par with the Oscars, and the Golden Globes being less familiar.

Ceremony	% extremely or very familiar
Golden Globes	36%
Brits	46%
Baftas	46%
Oscars	49%

Here is a profile of deeper familiarity by age groups:

	% extremely or very familiar
	Golden Globes	Brits	Baftas	Oscars
Total GB	36%	46%	46%	49%
16-24s	44%	46%	47%	52%
25-34s	38%	57%	50%	50%
35-44s	30%	44%	43%	46%
45-54s	38%	46%	48%	57%
55-64s	33%	35%	43%	42%

Comment: Whilst the Oscars nudge ahead in terms of awareness and familiarity, our own British awards do extremely well to stand up roughly on par with the Academy Awards.

2 of 3: Discussion Buzz

Golden Globes aside, the ceremonies are not greatly differentiated by awareness and familiarity, nor would we expect them to be given their status, heritage and mass media coverage. But do they differ in the degree to which they get the Great British public talking? Discussion Buzz answers this question.

Ceremony	% Discussion Buzz
Golden Globes	31%
Brits	47%
Baftas	46%
Oscars	47%

Percentages above are of the whole GB national sample and not only among those familiar

	% Discussion Buzz
	Golden Globes	Brits	Baftas	Oscars
Total GB	31%	47%	46%	47%
16-24s	54%	64%	57%	59%
25-34s	34%	52%	44%	46%
35-44s	24%	48%	41%	40%
45-54s	29%	42%	48%	50%
55-64s	16%	31%	42%	42%

Comment: In terms of getting people talking, again we see our British ceremonies matching the Oscars for discussion buzz. The Brits in particular connect more strongly for discussion buzz than the Oscars for the under 45s.

 

3 of 3: Excitement

The final element of Harris Buzz is to understand excitement levels.

Ceremony	% Excited about…
Golden Globes	22%
Brits	30%
Baftas	31%
Oscars	32%

Percentages above are of the whole GB national sample and not only among those familiar

	% Excited about…
	Golden Globes	Brits	Baftas	Oscars
Total GB	22%	30%	31%	32%
16-24s	50%	55%	51%	57%
25-34s	26%	36%	36%	36%
35-44s	11%	24%	20%	22%
45-54s	15%	20%	28%	27%
55-64s	10%	15%	20%	21%

Comment: Again we see our British awards almost exactly matching the Oscars for excitement levels. Around 3 in 10 get excited about these awards and over 1 in 2 16-24 year olds. These awards and accompanying ceremonies are more than just a slap-on-the-back for popstars and luvvies. Our British ceremonies are national and international showcases for the best of British talent. And that our British awards stand up on a par with the Oscars is an achievement in itself.

The 4th edition of Harris Buzz will be released in the next couple of weeks. Contact me if you want to know more (details on right-hand pane).