Friday 11 March 2011

Entertainment research, device research - new Harris Buzz released next week

Just a heads up to say that the new Harris Buzz will be released next week. As usual it's a look at the awareness, familiarity, excitement and discussion buzz of new/recent tech and entertainment releases based on a Harris Poll survey of 1,000 GB nationally representative respondents. Fieldwork was conducted mid-February.

















Here's what we've covered in this edition:
  • Spotify (reprise for tracking)
  • Windows 7 Mobile (reprise for tracking)
  • Samsung Galaxy Tab
  • Motorola Xoom tablet device
  • Android-based tablet devices
  • Nintendo 3DS (reprise for tracking)
  • Sony NGP- portable gaming device (follow-up to PSP)
  • 'The Daily' - paid-for digital newspaper for iPad
  • Brits (UK music industry Awards)
  • Baftas (UK film/TV academy awards)
  • Oscars (US film Academy Awards)
  • Rupert Murdoch's bid to take over BSkyB (Sky)
Some of the data for the three awards ceremonies has already been previewed in the prior post.

I will post a link to the report when it is available on this blog next week, as well as some key highlights. Contact me if you want to know more - contact details on right-hand pane.

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