Here's another tidbit of insight from our latest Harris Buzz report.
We measured awareness and buzz of Spotify using a Harris Poll survey of 1,000+ GB consumers aged 16-64, weighted to be representative of national demographics. We measured in July 2010 and again in February 2011.
We see some very significant increases in awareness, familiarity and excitement.
Another factoid: now nearly 9 in 10 16-24yr olds are aware of Spotify. In the full Harris Buzz report you'll see all of this and more, broken down by demographics.
Contact me if you want to know more - contact details on right-hand pane.
We measured awareness and buzz of Spotify using a Harris Poll survey of 1,000+ GB consumers aged 16-64, weighted to be representative of national demographics. We measured in July 2010 and again in February 2011.
We see some very significant increases in awareness, familiarity and excitement.
Another factoid: now nearly 9 in 10 16-24yr olds are aware of Spotify. In the full Harris Buzz report you'll see all of this and more, broken down by demographics.
Contact me if you want to know more - contact details on right-hand pane.
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