Our latest Harris Buzz report is out, the 25th edition. Click here to get your free copy of the full report.
Among all the things we tested, the thing that has got most people talking is the news that HMV stores are going into administration.
Nearly 9 in 10 of the GB general public told us they were aware of the news and nearly 3 in 5 people said they have discussed it with their friends or family.
This makes it one of the most buzziest things for discussion we've ever covered in our 25 series of Buzz reports stretching back to 2010.
Take a look at the all-time Discussion Buzz list (top 25):
You'll also see that Blockbuster facing the same fate also gets into our Top 25 all-time list.
It's not surprising to see HMV get so high in our list. While so many of us have stopped using the High Street for our music, games and videos (the reason for its demise), it was really important for many of us a while back, before we migrated.
And there is a significant proportion of the population who haven't yet migrated to Amazon, Apple, Spotify et al who now have very few choices left in High Street to get their physical entertainment.
Yes, there are plenty of ways of getting entertainment, more than ever before, but if you're someone who isn't happy with shopping online and/or using digital services, then it's a sad day indeed to see such an important chain go under.
The whole list of things we covered in Buzz#25 is listed below. Click here to get the full, free report.
Among all the things we tested, the thing that has got most people talking is the news that HMV stores are going into administration.
Nearly 9 in 10 of the GB general public told us they were aware of the news and nearly 3 in 5 people said they have discussed it with their friends or family.
Take a look at the all-time Discussion Buzz list (top 25):
Top 25 Discussion Buzz
% of GB public who have discussed...
|
|
London 2012 Olympics opening ceremony
|
75%
|
Jimmy Savile scandal
|
72%
|
Phone hacking scandal
|
66%
|
EURO 2012 final
|
61%
|
Skyfall movie
|
60%
|
HMV stores go into administration
|
58%
|
Andy Murray loses Wimbledon final
|
57%
|
Final Harry Potter film
|
55%
|
Stars at Jubilee concert
|
54%
|
2012 Olympic torch relay
|
54%
|
Steve Jobs dies
|
52%
|
The Voice new series
|
51%
|
Britain’s Got Talent new series
|
50%
|
Michael Jackson’s doctor guilty
|
48%
|
London 2012 tickets on sale
|
47%
|
Blockbuster administration
|
47%
|
BlackBerry outage
|
46%
|
The Hobbit movie
|
46%
|
Felix Baumgartner skydive
|
45%
|
Brits 2012
|
44%
|
Jimmy Carr tax story
|
43%
|
PS3 accounts hacked
|
43%
|
3D TV sets
|
42%
|
Fifty Shades of Grey
|
41%
|
Government email spying
|
41%
|
You'll also see that Blockbuster facing the same fate also gets into our Top 25 all-time list.
It's not surprising to see HMV get so high in our list. While so many of us have stopped using the High Street for our music, games and videos (the reason for its demise), it was really important for many of us a while back, before we migrated.
And there is a significant proportion of the population who haven't yet migrated to Amazon, Apple, Spotify et al who now have very few choices left in High Street to get their physical entertainment.
Yes, there are plenty of ways of getting entertainment, more than ever before, but if you're someone who isn't happy with shopping online and/or using digital services, then it's a sad day indeed to see such an important chain go under.
The whole list of things we covered in Buzz#25 is listed below. Click here to get the full, free report.
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