Best of 2013 Entertainment & Tech poll results

The Hobbit sequel, GTA V, Apple and iPhone 5 are all winners in our Best of 2013 poll conducted by Harris Interactive in early January 2014.

The results are based on a nationally representative sample of GB consumers aged 16-64. All the poll results were based on unprompted, spontaneous answers provided by those surveyed.

The categories were:

• Movie of the Year
• PC/Console Game of the Year
• Band/Artist of the Year
• Device of the Year
• Technology Brand of the Year

Click here for the full and free report.

The full free report can be downloaded here.

Iron Man 3 rocks, Facebook Home sort of flops - latest research

Iron Man 3 gets a massive thumbs up from respondents in new research conducted.

On the other hand, Facebook Home is found to be more of a damp squib.

All this is contained in the May Harris Buzz report. The full report is available to download here for free.



As usual it's a national poll of GB respondents where we ask their awareness and excitement of the latest releases in entertainment and technology.

Iron Man 3 and the release of Facebook Home, the skin for smartphones, were among the news stories we covered in the May report.

Here's a full list of what we covered in the May report:

·         Daft Punk’s new song breaks Spotify record and charts at Number 1

·         Defiance TV series and video game

·         Evil Dead movie (2013 re-make)

·         Facebook Home platform launched for smartphones

·         HP Slate 7 launched (Android tablet device)

·         Iron Man 3 movie

·         LOVEFiLM set to pilot TV series online based on public vote

·         Oblivion movie

·         Olympus Has Fallen movie

·         Psy releases ‘Gentleman’ single, follow up to ‘Gangnam style’

·         Reddit issues apology over Boston bombings “witch-hunt”

·         Star Trek video game

·         Twitter launch #Music service

Iron Man 3 did exceptionally well. We've tested 250 news stories, film releases, games and device launches over the last few years.

For our Excitement Buzz measure, Iron Man 3 ranks in 5th place in our all-time list.

This is really good.

You can see where Iron Man 3 ranks in our all time top 10 for Excitement Buzz on the left.



It's not surprising to see Iron Man 3 doing so well given it was reported recently that it became the fifth top-grossing film of all time, according to online movie tracker Box Office Mojo.

And what about Facebook Home. There's been mixed reviews for it since Mark Zuckerberg launched it April. It's been downloaded for Android over half a million times. But an average user rating of 2.3 out of 5 on Google Play tells its own story.

And we see equally disappointing results in our May Buzz report. Only 10% of the GB public tell us they were excited by the launch of Facebook Home. It's early days for Facebook Home. There is a dire need for Facebook to capitalise on the shift to mobile so it should be seen as the start of an evolution for them.

The full PDF report can be found here. And links to all prior monthly Buzz reports can be found here.

Our next Buzz report will include the reaction to the Xbox One reveal, Star Trek Into Darkness, Daft Punk's Random Access Memories and Grid 2.

2012 tech of the year - Harris Heroes

We've just released our Harris Heroes awards report.

We polled the GB general public on what they thought were the best brands, devices and entertainment releases of 2012. We also looked at the most anticipated stuff coming up in 2013.

Click on the image below to get the full, free report.

Film research: Harry Potter and Dark Knight Rises tops our Excitement Buzz polling in the last 2 years

A new Harris Buzz report is available. As always, it's a national poll of the latest news and releases in technology and entertainment.

With the poll carried out in early September, we looked at the nation's buzz for the following items:

• The Sun publishes pictures of Prince Harry naked in Las Vegas
• Samsung Galaxy Note smartphone
• LG Optimus 4X HD smartphone
• Orange & T-Mobile to offer UK's first 4G mobile network
• Google forces sites that link to pirated music/video lower in its search rankings
• Samsung ordered to pay Apple $1bn in patent lawsuit verdict
• The Bourne Legacy movie
• The Expendables 2 movie
• Darksiders II video game
• Guild Wars 2 video game
• Sleeping Dogs video game
• Madden NFL 13 video game
• New series of Doctor Who starts on BBC1

You'll see that the new series of Doctor Who tops this month's poll for the most exciting item and Prince Harry in Vegas is the most discussed.

This is the 19th Buzz report. We've included a fair few movie releases over that period. So let's take a look at which films have topped our Excitement Buzz poll. Bear in mind that not every major film gets included in Buzz and we select the ones on an arbitrary basis.That aside, let's look at the Excitement Buzz for the films we did include for polling.

We have a clear winner. The final Harry Potter film tops our list with The Dark Knight Rises and MiB3 a close 2nd tie.

All of the past 19 Harris Buzz reports are available to download, including the latest September release, by visiting here.

Do tablet and smartphone owners care about physical media?

Another snippet here from our report on tablet and smartphone users, this time taking a look at the preference for either physical or digital media. We gave people three options across a range of different media - that they prefer physical, prefer digital or if their preference is split between the two.

What do we see? When compared to smartphone users (which is now a mainstream audience), tablet owners are much more digital, even when it comes to books and magazines.

Music and photos have long since migrated digital, so it's no surprise to see these spiking for digital among both types of owner. Films and printed media remain more physically-biased for smartphone owners, but we see clearly how the impact of a tablet can make very large dents in these areas.

There isn't a single type of media for which tablet owners express a greater preference for physical media over digital - digital always "wins".

As the market for tablets may double in 2012, expect to see the the digital migration for entertainment accelerate. Just as well things like Ultraviolet are coming through for film, as well as more established services like LOVEFiLM and Netflix.

See more about the full report (which is free to download) by clicking here.

Tablet research, smartphone research - the full report and infographic

We released the all the findings of our tablet and smartphone research study today. Titled "Touchscreen Life", it is a major report on tablet and smartphone usage in the UK.

It's all free and for public release.

Click here for everything (full report, summary report & infographic)
Click here for the full report (12MB, 180+ pages)
Click here for the summary report (20+ pages)
Click here for the infographic or click on the image on the left
Click here for our press release

You'll find an incredibly rich and informative amount of information in the full report. Here is a list of what we cover:

• Device ownership (not only tablets/smartphones but a range of consumer tech)
• Ownership profiling
• General usage (basic services)
• "Next Gen" services - familiarity, usage & appeal (e.g. NFC, Visual Search etc.)
• Wave-and-pay
• Interactive advertising
• Device dependency (also see my earlier post on this)
• A focus on Windows 8
• Security, privacy and trust
• A focus on the cloud
• TV and film
• Apps and gaming
• Music
• Gambling
• Physical vs. digital media
• Consumerisation of the workplace
• Deep profiling

If you would like to find out more, get in touch. My contact details are on the right-hand pane.

Prometheus, Diablo 3, Wii U, SmartGlass, Surface and EURO 2012 all in the upcoming Buzz report

Here's a teaser for what we're including in the upcoming Harris Buzz report from Harris Interactive. It will be out in a week or so and as usual I'll post a link to the full, free report here.

Here's what we're asking the GB general public about:

• Prometheus movie
• Rock of Ages movie
• Diablo 3 video game
• Wii U gaming console revealed
• Microsoft announce Xbox Music streaming service
• Microsoft announce SmartGlass for smartphones and tablets to work in union with an Xbox console
• Apple reveal a new line of MacBook computers
• ATMs may soon operate without a card, using a smartphone instead
• Stone Roses band reunite and tour for the first time in 16 years
• Stars perform at Jubilee concert
• EURO 2012 football tournament
• Flame internet virus
• Internet "trolls"  to be identified under new measures

I will post a link to the report when it's ready on this blog. All the previous Buzz reports (all 15 of them) can be found here.

Olympic Torch Relay pips Samsung Galaxy S3 in latest Buzz report

Our latest Buzz report is available to download - for free. Click here to get it.

Of all the things we measured this month we see the Olympic Torch relay, Men In Black 3 and the new flagship Samsung Galaxy S3 smartphone heading the list of things that are most exciting the British general public.

A new Buzz report will be released next month and, as usual, I'll post a link here.

Vita, Brits, Baftas, Oscars, SOPA, Kinect and more in Buzz#12 report

The latest Harris Buzz research report will be released later this week. I will post a link to it here.

Here's the list of news stories and launches we've asked the UK general public about in the latest edition:

1.       Google, Wikipedia and other sites “go offline” for SOPA (Stop Online Piracy Act) protest

2.       File-hosting site Megaupload taken down

3.       Brits (UK music industry awards)

4.       Prime Minister talks about backing “winners” for UK film industry

5.       Resident Evil 6 video game trailer released

6.       Microsoft launches Kinect for PCs

7.       Facebook unveils plans to float shares to raise $5bn

8.       Facebook rolls out “Timeline” profile format

9.       Sony to release Playstation Vita handheld gaming device

10.   Oscars (US film Academy Awards)

11.   US firm Netflix launches movie streaming service in UK

12.   Baftas (UK film/TV academy awards)

13.   Sky News clamps down on the use of Twitter

Harry Potter tops all-time list of Buzz excitement

The latest Harris Buzz report is available - click here and as usual it is free to download the full report.

In this edition (the 8th edition) we look at the public's awareness and buzz for the latest tech, media and entertainment news, including the newest Harry Potter film, the furore over phone hacking and the release of Google+.

The excitement for the last installment in the Harry Potter series tops our all-time list of excitement. The full all-time list ranked by excitement is shown below - and see the full report for the full story.

Get in touch if you want more details - contact details on the right-hand pane.

25% of US Netflix users using Wii to stream video

Some interesting data from Nielsen here showing which platforms Netflix and Hulu users in the States are using to stream video. 25% of Netflix users are using the Wii, which being SD only, is probably more a facet of its higher household penetration compared to other platforms.

It does show, at the same time, for Netflix, which appears more of a living room activity than Hulu, that the dominance of using a PC/laptop for streaming is diminishing and we are getting closer to that seamless living room, sofa and remote experience like, well, normal TV.

Entertainment research, device research - new Harris Buzz report released later this week

The 5th edition of the Harris Buzz series of reports will be released later this week. This is a free report looking at the familiarity and excitement of various new releases in the entertainment, technology and telecoms sector. Click here to download all four previous reports.

In the 5th edition, we look at: (alphabetically)

Amazon Cloud Player (music streaming service)

Charlie Sheen in the news

Crysis 2 video game

Google One Pass (app/media subscription service)

Homefront video game

iPad 2

Nokia partner with Microsoft to use Windows 7 Mobile platform

Qriocity (music streaming service from Sony)

Sex domain “.xxx” given approval for websites

Smart TV (internet-enabled TV sets or set-top box)

Sony Ericsson Xperia Play (the “Playstation” phone)

UK Radioplayer (online radio station streaming service)

Warner Brothers films available to watch via Facebook

And for Harris Brand Buzz, we look at: (alphabetically)

BlackBerry

Dell

EA Games

HP

Motorola

Nintendo

Playstation

Samsung

Skype

Sony

Sony Ericsson

T-Mobile

Xbox

I'll post a link to the report on this blog when it's ready. click here to download all previous editions in full.

If you have any questions, feel free to contact me - contact details on right-hand pane.

iPad research, tablet research, portable devices - major new free report

Click here to download a major new consumer research report into portable devices.

This is a large-scale study, interviewing over 2,000 members of the GB public online using the Harris Poll Omnibus.









We look at the choices people make between different portable devices (see earlier post) like tablets, smartphones, laptops, ebook readers and mini netbooks. Probably one of the most interesting areas we look at is anticipated usage of these different devices. We see just how attractive tablet devices like iPads and Xooms are for true multi-media usage, and especially so for video and gaming. This is underlined in the anticipated usage chart below.

The graph above underlines the potential of the tablet to deliver video and gaming content to a much higher degree than that seen for smartphones. Of course, there are and will continue to be many more smartphone users than tablet users, but the tablet device shows it to be the portable device for the fullest multi-media experience. As such the tablet device offers massive potential for content owners - see a summary of potential below:

The full report is 100+ pages of analysis and is free to download. Feel free to contact me if you have any questions - my contact details are on the right-hand pane.

Film research, Entertainment research: UK film consumption breakdown

Here is a fascinating snippet from our film audience research for the UK Film Council. Using a robust nationally representative sample of UK consumers using the Harris Poll omnibus, it shows a breakdown and share of volume consumption of UK film viewing by all available means, including the TV, cinema, digital, piracy and discs. It shows all of this by age and you can see how the share of volume changes as people get older.

We see clearly how younger people are more digital, including piracy, and as we get older there is more of a reliance on the traditional TV channels to satisfy our need for watching film. It's interesting to see how DVD remains relatively strong across all ages as a proportion of how we watch films.

There is much more (100+ pages) of analysis in the full report, which is free to download - click here to download it

Film audience research: download the full report

The full and free report on UK mainstream and diverse film audiences is now available to download. Commissioned by the UK Film Council, it's 100+ pages of quantitative and qualitative analysis on film audiences today. Click here to download it.

This report should be of interest to anyone interested in film and home entertainment audiences, diverse audiences and their portrayal in society.

Here is an overview of contents:

We hope you  find it interesting and stimulating. Click here to download it.

If you want to know more, my contact details are on the right-hand pane.

Film audience research: portrayal of diverse audiences

Our research for the UK Film Council received some great coverage in The Guardian on Saturday - Click here to read all about it.

The study looks in depth at the portrayal of diverse audiences in film today, taking in the views of the mainstream audience as well as diverse audiences themselves.

The report is launched on Monday and the full report is available for free to the general public. It's a comprehensive view of audiences and well worth a look for anyone interested in film, cinema, home entertainment, audiences and diversity. I will post a link to the report next week here.

Contact me if you want to know more - contact details on right hand pane.

Entertainment research - Oscars research, Brits research, Baftas research

In the upcoming Harris Buzz report, the 4th edition, we will show the familiarity, discussion buzz and excitement of another dozen or so latest tech and entertainment releases. As we're now right into entertainment awards season, we thought we'd cover the buzz of four of the major awards ceremonies.

Harris Buzz uses the GB Harris Poll^TM online omnibus to survey 1,000+ respondents, weighted to be representative of national demographics. We measured four major entertainment awards in the latest edition of Harris Buzz:

1. Oscars (US film Academy Awards)
2.  Brits (UK music industry awards)
3. Baftas (UK film/television awards)
4. Golden Globes (US film/TV industry awards)

An important note is that we conducted the fieldwork for this study in mid-February (15^th-17^th February) rather than an extended period over the whole of the awards season. For reference and context, here are dates of the awards ceremonies:

Ceremony	Date hosted, chronologically
Golden Globes	16th January
Brits	15th February
Baftas	21st February
Oscars	27th February

Now onto the findings…

1 of 3: Name awareness and familiarity

In terms of being aware of the awards (being at least familiar with the name) there are no surprises to see that all of these awards are incredibly well known among the GB general public.

Ceremony	% aware of name
Golden Globes	97%
Brits	98%
Baftas	98%
Oscars	99%

When it comes to deeper familiarity, we see our own British ceremonies roughly on par with the Oscars, and the Golden Globes being less familiar.

Ceremony	% extremely or very familiar
Golden Globes	36%
Brits	46%
Baftas	46%
Oscars	49%

Here is a profile of deeper familiarity by age groups:

	% extremely or very familiar
	Golden Globes	Brits	Baftas	Oscars
Total GB	36%	46%	46%	49%
16-24s	44%	46%	47%	52%
25-34s	38%	57%	50%	50%
35-44s	30%	44%	43%	46%
45-54s	38%	46%	48%	57%
55-64s	33%	35%	43%	42%

Comment: Whilst the Oscars nudge ahead in terms of awareness and familiarity, our own British awards do extremely well to stand up roughly on par with the Academy Awards.

2 of 3: Discussion Buzz

Golden Globes aside, the ceremonies are not greatly differentiated by awareness and familiarity, nor would we expect them to be given their status, heritage and mass media coverage. But do they differ in the degree to which they get the Great British public talking? Discussion Buzz answers this question.

Ceremony	% Discussion Buzz
Golden Globes	31%
Brits	47%
Baftas	46%
Oscars	47%

Percentages above are of the whole GB national sample and not only among those familiar

	% Discussion Buzz
	Golden Globes	Brits	Baftas	Oscars
Total GB	31%	47%	46%	47%
16-24s	54%	64%	57%	59%
25-34s	34%	52%	44%	46%
35-44s	24%	48%	41%	40%
45-54s	29%	42%	48%	50%
55-64s	16%	31%	42%	42%

Comment: In terms of getting people talking, again we see our British ceremonies matching the Oscars for discussion buzz. The Brits in particular connect more strongly for discussion buzz than the Oscars for the under 45s.

 

3 of 3: Excitement

The final element of Harris Buzz is to understand excitement levels.

Ceremony	% Excited about…
Golden Globes	22%
Brits	30%
Baftas	31%
Oscars	32%

Percentages above are of the whole GB national sample and not only among those familiar

	% Excited about…
	Golden Globes	Brits	Baftas	Oscars
Total GB	22%	30%	31%	32%
16-24s	50%	55%	51%	57%
25-34s	26%	36%	36%	36%
35-44s	11%	24%	20%	22%
45-54s	15%	20%	28%	27%
55-64s	10%	15%	20%	21%

Comment: Again we see our British awards almost exactly matching the Oscars for excitement levels. Around 3 in 10 get excited about these awards and over 1 in 2 16-24 year olds. These awards and accompanying ceremonies are more than just a slap-on-the-back for popstars and luvvies. Our British ceremonies are national and international showcases for the best of British talent. And that our British awards stand up on a par with the Oscars is an achievement in itself.

The 4th edition of Harris Buzz will be released in the next couple of weeks. Contact me if you want to know more (details on right-hand pane).