Here is a fascinating snippet from our film audience research for the UK Film Council. Using a robust nationally representative sample of UK consumers using the Harris Poll omnibus, it shows a breakdown and share of volume consumption of UK film viewing by all available means, including the TV, cinema, digital, piracy and discs. It shows all of this by age and you can see how the share of volume changes as people get older.
We see clearly how younger people are more digital, including piracy, and as we get older there is more of a reliance on the traditional TV channels to satisfy our need for watching film. It's interesting to see how DVD remains relatively strong across all ages as a proportion of how we watch films.
There is much more (100+ pages) of analysis in the full report, which is free to download - click here to download it
We see clearly how younger people are more digital, including piracy, and as we get older there is more of a reliance on the traditional TV channels to satisfy our need for watching film. It's interesting to see how DVD remains relatively strong across all ages as a proportion of how we watch films.
There is much more (100+ pages) of analysis in the full report, which is free to download - click here to download it
