Tablet research, smartphone research - the full report and infographic

We released the all the findings of our tablet and smartphone research study today. Titled "Touchscreen Life", it is a major report on tablet and smartphone usage in the UK.

It's all free and for public release.

Click here for everything (full report, summary report & infographic)
Click here for the full report (12MB, 180+ pages)
Click here for the summary report (20+ pages)
Click here for the infographic or click on the image on the left
Click here for our press release

You'll find an incredibly rich and informative amount of information in the full report. Here is a list of what we cover:

• Device ownership (not only tablets/smartphones but a range of consumer tech)
• Ownership profiling
• General usage (basic services)
• "Next Gen" services - familiarity, usage & appeal (e.g. NFC, Visual Search etc.)
• Wave-and-pay
• Interactive advertising
• Device dependency (also see my earlier post on this)
• A focus on Windows 8
• Security, privacy and trust
• A focus on the cloud
• TV and film
• Apps and gaming
• Music
• Gambling
• Physical vs. digital media
• Consumerisation of the workplace
• Deep profiling

If you would like to find out more, get in touch. My contact details are on the right-hand pane.

Connected TV research, Smart TV research - is it the year of connected TV

Harris released a nice new research report on Connected TV. The full report is free - click here to download it.

It looks at Connected TV, who's using it, who's not and why not, and it includes our list of the 7 things that need to happen for it to a better hold of our living rooms.

Will it take a new television set from Apple to set the market alight?

It's based on a Harris Poll survey in GB, including over 500 connected TV owners.

An article based on the report is also available on Brand Republic, Media Week, Marketing Magazine, CampaignLive and PRWeek.

If you want to know more, get in touch - contact details on right hand pane.

Buzz#11 now out - Netflix, Google Music, EMI, CoD 3, Battlefield 3 and a lot more

The 11th report in the Harris Buzz series is now available to download in full for free.

Click here to get the full report.

This 11th edition looks at the consumer buzz for the following:

Absolute Radio to launch two more “decade-themed” stations (60s and 70s) to add to their 80s and 90s stations

Batman: Arkham City video game

Battlefield 3 video game

Call of Duty: Modern Warfare 3 video game

Google announce ‘Google Music’ service in the US to rival iTunes

James Murdoch questioned again over News International phone hacking scandal

Major record label EMI sold to Universal Music

Michael Jackson doctor Conrad Murray found guilty of involuntary manslaughter

Pop stars including Coldplay, Lady Gaga & Jessie J play in special concert for Children in Need

Nokia unveil new range of ‘Lumia’ Windows mobile devices

Samsung revealed to be the world’s best-selling smartphone manufacturer

The Inbetweeners Movie

US firm Netflix to launch movie streaming service in the UK

Buzz report bonanza - two new reports available

It's been a while since I've updated and there are two new free Harris Buzz reports available to download.

Buzz#10 - the November 2011 report is available here
Buzz#9 - the October 2011 reports is available here

Here's a summary of all the news stories and the brands we've measured in these two reports:

As always, get in touch if you want to know more. My contact details are on the right-hand pane.

Mobile entertainment - the inexorable rise

It's been a full year since we published a new wave of our Fast Forward tracking report. This is the 9th edition with now over 2 years of tracking data.

The full report from Harris is free and click here to download it.

Fast Forward is a tracker of the UK public's entertainment habits, mobile entertainment habits, content piracy and device ownership. All data is based on nationally representative samples using the Harris Poll.  I'll post some other stories later, but in this post I'll focus on mobile entertainment.

The graph below shows how much more we are using our smartphones and other mobiles for entertainment and social networking.

Bear in mind the blue bar is a measure right now in August 2011 and the prior one is 12 months ago, so we should certainly expect to see significant gains in mobile entertainment usage as more and more of the general public acquire smartphones.


I've plucked out a few choice activities to show the same data in a way that really brings the uplifts to life:

25% of US Netflix users using Wii to stream video

Some interesting data from Nielsen here showing which platforms Netflix and Hulu users in the States are using to stream video. 25% of Netflix users are using the Wii, which being SD only, is probably more a facet of its higher household penetration compared to other platforms.

It does show, at the same time, for Netflix, which appears more of a living room activity than Hulu, that the dominance of using a PC/laptop for streaming is diminishing and we are getting closer to that seamless living room, sofa and remote experience like, well, normal TV.

Film research, Entertainment research: UK film consumption breakdown

Here is a fascinating snippet from our film audience research for the UK Film Council. Using a robust nationally representative sample of UK consumers using the Harris Poll omnibus, it shows a breakdown and share of volume consumption of UK film viewing by all available means, including the TV, cinema, digital, piracy and discs. It shows all of this by age and you can see how the share of volume changes as people get older.

We see clearly how younger people are more digital, including piracy, and as we get older there is more of a reliance on the traditional TV channels to satisfy our need for watching film. It's interesting to see how DVD remains relatively strong across all ages as a proportion of how we watch films.

There is much more (100+ pages) of analysis in the full report, which is free to download - click here to download it