Best of 2013 Entertainment & Tech poll results

The Hobbit sequel, GTA V, Apple and iPhone 5 are all winners in our Best of 2013 poll conducted by Harris Interactive in early January 2014.

The results are based on a nationally representative sample of GB consumers aged 16-64. All the poll results were based on unprompted, spontaneous answers provided by those surveyed.

The categories were:

• Movie of the Year
• PC/Console Game of the Year
• Band/Artist of the Year
• Device of the Year
• Technology Brand of the Year

Click here for the full and free report.

The full free report can be downloaded here.

Project Glass, Titanic, MDNA, Avengers Assemble, Kindle Touch and more in the new Harris Buzz report coming soon

We're in the process of getting the May Harris Buzz report together.

As always, it's a market research study among 1000 GB consumers aged 16+ using the Harris Poll asking people's awareness and excitement of what's new in tech and entertainment.

Here's what we're covering in the May edition:

1.       UK government announce plans to “spy” on people’s emails and electronic communications

2.       Amazon Kindle Touch (the new Kindle with a touchscreen display)

3.       Game video-game store chain goes bust and is then rescued

4.       Facebook buys picture-app company Instagram for $1bn

5.       Britain’s Got Talent TV show on ITV

6.       The Voice TV show on BBC One

7.       New Madonna album, ‘MDNA’

8.       Titanic movie re-released in 3D

9.       The Hunger Games movie

10.   Avengers Assemble movie

11.   Max Payne 3 video game

12.   Kinect: Star Wars video game

13.   Google reveal Project Glass “augmented-reality” glasses

All previous editions can be found here for free. I'll post a link to the new edition on this blog next week.

Buzz report bonanza - two new reports available

It's been a while since I've updated and there are two new free Harris Buzz reports available to download.

Buzz#10 - the November 2011 report is available here
Buzz#9 - the October 2011 reports is available here

Here's a summary of all the news stories and the brands we've measured in these two reports:

As always, get in touch if you want to know more. My contact details are on the right-hand pane.

eBook reader, Kindle research - the democratic device

The latest Fast Forward report from Harris Interactive, the 9th edition, shows a substantial increase in ownership of eBook reader devices. Click here to download the full free report.

One of the things that distinguishes the eBook reader from other consumer electronic devices is how fairly distributed the incidence the ownership is across the age span in the country. If democratic is defined as being characterised by social equality, then the eBook reader is indeed one of the most democratic portable devices around today. This in fairly sharp contrast to the smartphone and tablet, as highlighted in an earlier post.

The data below shows a full profile of current ownership.

See how evenly the ownership profile is distributed by sex and age. Just as many 55+ year olds claim to own an eBook reader as 16-24s (and there are many more of the former in the general population).

If you want to know more, just get in touch - contact details on right-hand pane.

iPad research, device research - a digital divide or untapped market?

Here is another snippet from the Portable Devices research conducted by Harris and available free to download in its entirety here. Conducted in April 2011, the research looks at a the GB public's ownership, intentions, decisions and attitudes towards a range of portable devices, including tablets like the iPad, smartphones, laptops, eBook readers like Kindle and so on.

Here we look at device ownership by age, contrasting younger and older consumers.

We see, as we would expect, a much higher incidence of ownership among younger consumers for the latest gadgets, with the divide especially pronounced for smartphones. The key things to appreciate are there are substantially more older consumers than there are 16-24s, something that will exacerbate in our ageing population, plus a substantial proportion of older consumers have relatively high disposable incomes. Put together should tech companies, who arguably do more to target the under 35s, strive to tackle this potentially lucrative older market, the reward could be substantial.

This is just one clip from the full report, which is free to download in its entirety from here. See here for an earlier analysis of entertainment, work and leisure usage on different devices. And if you have any questions, feel free to get in touch - contact details on right-hand pane.

iPad research, tablet research, portable devices - major new free report

Click here to download a major new consumer research report into portable devices.

This is a large-scale study, interviewing over 2,000 members of the GB public online using the Harris Poll Omnibus.









We look at the choices people make between different portable devices (see earlier post) like tablets, smartphones, laptops, ebook readers and mini netbooks. Probably one of the most interesting areas we look at is anticipated usage of these different devices. We see just how attractive tablet devices like iPads and Xooms are for true multi-media usage, and especially so for video and gaming. This is underlined in the anticipated usage chart below.

The graph above underlines the potential of the tablet to deliver video and gaming content to a much higher degree than that seen for smartphones. Of course, there are and will continue to be many more smartphone users than tablet users, but the tablet device shows it to be the portable device for the fullest multi-media experience. As such the tablet device offers massive potential for content owners - see a summary of potential below:

The full report is 100+ pages of analysis and is free to download. Feel free to contact me if you have any questions - my contact details are on the right-hand pane.

Tablet research, iPad research, portable device research - coming soon

Just a heads up to let you know that next week I'll be posting a link to a major new report from Harris Interactive. With so many choices available for consumers, especially with the growing popularity of iPad and upcoming rivals, we felt it was time to conduct a deep market investigation of the portable devices market.

It looks at portable devices in the UK, using a robust, nationally representative sample of 16+ year olds. We look at tablets, smartphones, laptops and mini netbooks in great detail, as well as covering eBook readers and a range of other devices for benchmarking. We cover portable device ownership, purchase intentions, how choices are made between different devices, usage (work, leisure and entertainment), locations for usage (in the home and on-the-go), purchase channels and general engagement and attitudes towards portable devices. It's a deep investigation - the report will be free and 100+ of analysis.

Above is just a taster of the report. We asked the GB public what device out of a limited list they would like to have, imagining they owned none but had the money to buy. Shown is their first choice made and then the subsequent secondary choice of device.It shows while there is so much attention on tablets right now, the workhorse, multi-functional laptop gets a majority preference share. It also shows not much love for the 7-inch tablet form factor. Tablets are, however, ahead of mini netbooks for consumer preference, which seem like a buzz somewhat faded now. I'll post a link here when it's ready. If you want to know more in the interim, get in touch - contact details on right-hand pane.

Technology research, device research - 3rd Harris Buzz report now available

I've released a few snippets from this research already. Click here to access the full report in pdf - available to all for free.

Just to recap, this is the 3rd Harris Buzz report. We interview a representative sample of the GB population via the Harris Poll omnibus. In early December 2010, 1,000+ respondents answered questions about the level of familiarity, discussion buzz and excitement about the following devices and services:

• Apple TV
• Google TV
• Sky 3D channel
• Sony Move
• Xbox Kinect
• YouView
• BT Vision
• Blackberry Playbook tablet
• Halo Reach
• Call of Duty: Black Ops
• Fallout: New Vegas
• Net neutrality
• Kindle
• DOWNLOAD HERE

If you have any queries, don't hesitate to get in touch - contact details on right hand pane.

Harris Buzz #3 - released later this week

Harris Buzz is a regular look at what tech, devices, entertainment products and media services GB consumers are getting excited about. The two previous editions can be found here.

The 3rd edition will be released and available to download for free later this week - I'll post a link on this site and share some key insights in a post.

As a teaser, this is the list we've covered for the 3rd edition:

• Apple TV
• Google TV
• Sky 3D channel
• Sony Move
• Xbox Kinect
• YouView
• BT Vision
• Blackberry Playbook tablet
• Halo Reach
• Call of Duty: Black Ops
• Fallout: New Vegas
• Net neutrality
• Kindle