Google do a lot of stuff. Some things work, some don't. Google+ and Google TV may be struggling to meet expectations, but there's no doubt that the company is raking it in from search and they were recently proclaimed the world's third most valuable brand.
It's worth taking a look then at how all their recent initiatives cut through to the Great British public.
The graph below is taken from Harris Interactive's series of Buzz reports. These are monthly polls using the Harris Poll Online Omnibus in GB, nationally representative of 16-64 year olds. Note that these are results of polls at the time of each initiative's release (or shortly after) - there's a table at the bottom of this post showing the polling dates.
There's a big spread of familiarity here with failed projects like Google Buzz towards the bottom. It's interesting that their recent and major change to its privacy policy is the thing that more people in the country have heard about. Google+ and Chrome do well, and it's interesting to see that Chrome has now become the world's most popular browser. Google+ is another matter, perhaps weighed down by high expectation.
The one that stands out most for me is Google TV. As many people with connected TVs hardly bother with the function, it's a space where a giant like Google can make the running and create the demand with a beautiful service. It's yet to filter through. Perhaps Apple will do it instead with the much rumoured release of the Apple iTV.
For those who want to know, we polled the public at the time of (or shortly after) each release. Here's a table showing the launch and polling dates.
Get in touch if you want to know more. And see here for all the Buzz reports from which this data is collated. All are free to download.
It's worth taking a look then at how all their recent initiatives cut through to the Great British public.
The graph below is taken from Harris Interactive's series of Buzz reports. These are monthly polls using the Harris Poll Online Omnibus in GB, nationally representative of 16-64 year olds. Note that these are results of polls at the time of each initiative's release (or shortly after) - there's a table at the bottom of this post showing the polling dates.
The one that stands out most for me is Google TV. As many people with connected TVs hardly bother with the function, it's a space where a giant like Google can make the running and create the demand with a beautiful service. It's yet to filter through. Perhaps Apple will do it instead with the much rumoured release of the Apple iTV.
For those who want to know, we polled the public at the time of (or shortly after) each release. Here's a table showing the launch and polling dates.
Get in touch if you want to know more. And see here for all the Buzz reports from which this data is collated. All are free to download.
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