A brand new report from Harris Interactive for you. It's our very first report in our new series of "Brand Buzz" reports. It's like our normal Buzz report, but instead we focus squarely on brands.
Click here to view or download the full free report.
For this new report, we look at six media and tech giants: BBC, ITV, Sky, Facebook, Twitter and Google.
Using the Harris Poll platform, we ask a nationally representative sample of the GB public three simple questions:
- Awareness, familiarity and usage
- Their emotional connection to each brand
- The degree to think they think the brand is on the way up/unchanged/in decline
We plan to do this monthly, taking six new brands each time. Over time we'll build some powerful benchmarks. I'll post a link to next month's edition on this blog when it's ready. Next month we'll be looking at mobile brands including iPhone and Android.
Here's a few snippets of the results from the first edition:
What do we see from the data above?
- While BBC is among the country's most loved brands, it isn't really seen as very innovative by the general public or among its users (which is just about everyone)
- Sky, Facebook and Twitter attract a lot of negative opinions from the general public, but this is almost exclusively coming from non-users
- Facebook, Twitter and Google are the three brands with the highest "buzz", that they're perceived as ahead and really going places
When we do this monthly, we'll add more and more brands, building up a great store of information of what the general public thinks of brands in the entertainment, media, technology and telecoms space.
Click here to view or download the full, free report.
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