A recent Ofcom report highlighted an interesting stat, that 60% of teens are addicted to their smartphone. Addiction is a very strong word. There's absolutely no doubt that many of us, not just teens, seem inextricably connected with our mobile devices. A recent study we did at Harris, Touchscreen Life, adds to the debate, corroborating the Ofcom evidence...
Before looking at addiction, let's first take a look at why they're so addictive. It's clear from our data that it seems we use smartphones wherever we are, whatever we're doing. And for people who own tablets, it's even more likely our eyes are transfixed by the screen.
As you can see, many people who own tablets seem hardly to be without them when in the home, even when watching the TV (now a multi-task for many people) and even when eating and spending time with the family. Tablet usage is sticky. We see people tend to under-estimate how much they will use their tablet prior to getting one.
It is so clear why we are all using our tablets and smartphones. They are incredible devices and usage spreads across a phenomenal range of different services and applications.
And it is all this stuff, all these services, all these ways of spending our time that leads some to say that they are concerned about being overly reliant on their mobile devices.
And it's the younger people who are in most need of putting their smartphones and tablets down for a bit. 75% of male 16-34 tablet owners say they are concerned about being overly reliant on their mobile devices.
Addiction is a strong word. There is a balance between using devices a great deal because it enriches our lives and using it too much that it inferiors with "normal" life. It's just, perhaps, that "normal" life is changing for many of us.
All of the data in this report is from an upcoming free report from Harris Interactive. I'll post links to the summary report and full report when they are made publicly available later this week.
Before looking at addiction, let's first take a look at why they're so addictive. It's clear from our data that it seems we use smartphones wherever we are, whatever we're doing. And for people who own tablets, it's even more likely our eyes are transfixed by the screen.
As you can see, many people who own tablets seem hardly to be without them when in the home, even when watching the TV (now a multi-task for many people) and even when eating and spending time with the family. Tablet usage is sticky. We see people tend to under-estimate how much they will use their tablet prior to getting one.
It is so clear why we are all using our tablets and smartphones. They are incredible devices and usage spreads across a phenomenal range of different services and applications.
And it is all this stuff, all these services, all these ways of spending our time that leads some to say that they are concerned about being overly reliant on their mobile devices.
And it's the younger people who are in most need of putting their smartphones and tablets down for a bit. 75% of male 16-34 tablet owners say they are concerned about being overly reliant on their mobile devices.
Addiction is a strong word. There is a balance between using devices a great deal because it enriches our lives and using it too much that it inferiors with "normal" life. It's just, perhaps, that "normal" life is changing for many of us.
All of the data in this report is from an upcoming free report from Harris Interactive. I'll post links to the summary report and full report when they are made publicly available later this week.
No comments:
Post a Comment