The latest Harris Buzz report for April is now available. See here to download the full, free report.
This is now our 27th edition of Buzz. Each month we take a national poll via the Harris PollTM Omnibus and test awareness and excitement of the latest news stories and releases in technology and entertainment.
One of the most interesting releases we tested in the latest report is the unveiling of the Samsung Galaxy S4.
We can take a look at whether it's created the same sort of Buzz as other flagship phones, including the iPhone 5.
Let's take a look at where Samsung's new flagship smartphone ranks for excitement against some other notable smartphone and tablet releases over the last couple of years...
Samsung are the leading smartphone seller right now and it launched the Galaxy S4 with a heap of razzmatazz. We see its Excitement Buzz towards the top of the list but not right at the top. iPhone 5's buzz at its time of release is significantly higher.
I thought the S4 announcement was significant in that I can't recall a launch from any other smartphone/tablet company that could rival it for the level of anticipation it generated, aside from iPhone and iPad announcements. And the launch could hardly be described as subtle - it was a huge fanfare event from Samsung.
While Samsung is substantially outselling Apple in the smartphone business, we do see however that it still needs to catch up for Excitement in the general market. Bear in mind this is national polling, not polling of smartphone purchase intenders. Apple has now had a solid five years or so of fanfare events to launch its mobile products, so Samsung needs to continue to generate the same sort of buzz for its launches in the future.
The full report, which also includes a host of other launches and news stories (see below) can be downloaded for free by clicking on this link.
And here is the full list of stuff we included in the April Buzz report:
This is now our 27th edition of Buzz. Each month we take a national poll via the Harris PollTM Omnibus and test awareness and excitement of the latest news stories and releases in technology and entertainment.
One of the most interesting releases we tested in the latest report is the unveiling of the Samsung Galaxy S4.
We can take a look at whether it's created the same sort of Buzz as other flagship phones, including the iPhone 5.
Let's take a look at where Samsung's new flagship smartphone ranks for excitement against some other notable smartphone and tablet releases over the last couple of years...
Samsung are the leading smartphone seller right now and it launched the Galaxy S4 with a heap of razzmatazz. We see its Excitement Buzz towards the top of the list but not right at the top. iPhone 5's buzz at its time of release is significantly higher.
I thought the S4 announcement was significant in that I can't recall a launch from any other smartphone/tablet company that could rival it for the level of anticipation it generated, aside from iPhone and iPad announcements. And the launch could hardly be described as subtle - it was a huge fanfare event from Samsung.
While Samsung is substantially outselling Apple in the smartphone business, we do see however that it still needs to catch up for Excitement in the general market. Bear in mind this is national polling, not polling of smartphone purchase intenders. Apple has now had a solid five years or so of fanfare events to launch its mobile products, so Samsung needs to continue to generate the same sort of buzz for its launches in the future.
The full report, which also includes a host of other launches and news stories (see below) can be downloaded for free by clicking on this link.
And here is the full list of stuff we included in the April Buzz report:
·
BBC Television Centre closes with Madness
concert
·
BBC to premiere a new Peter Kay sitcom on BBC
iPlayer
·
BioShock Infinite video game
·
Comic Relief 2013 raises record £75m
·
The Croods movie
·
Dell company receives bid for a takeover
·
Gears of War: Judgement video game
·
New David Bowie album ‘The Next Day’
·
O2 launches ‘Tu Go’ app to challenge Skype
·
Samsung Galaxy S4 smartphone unveiled
·
SimCity video game
·
Trance movie
·
Yahoo! buys teenager’s Summly mobile app for
£18m
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