Iron Man 3 rocks, Facebook Home sort of flops - latest research

Iron Man 3 gets a massive thumbs up from respondents in new research conducted.

On the other hand, Facebook Home is found to be more of a damp squib.

All this is contained in the May Harris Buzz report. The full report is available to download here for free.



As usual it's a national poll of GB respondents where we ask their awareness and excitement of the latest releases in entertainment and technology.

Iron Man 3 and the release of Facebook Home, the skin for smartphones, were among the news stories we covered in the May report.

Here's a full list of what we covered in the May report:

·         Daft Punk’s new song breaks Spotify record and charts at Number 1

·         Defiance TV series and video game

·         Evil Dead movie (2013 re-make)

·         Facebook Home platform launched for smartphones

·         HP Slate 7 launched (Android tablet device)

·         Iron Man 3 movie

·         LOVEFiLM set to pilot TV series online based on public vote

·         Oblivion movie

·         Olympus Has Fallen movie

·         Psy releases ‘Gentleman’ single, follow up to ‘Gangnam style’

·         Reddit issues apology over Boston bombings “witch-hunt”

·         Star Trek video game

·         Twitter launch #Music service

Iron Man 3 did exceptionally well. We've tested 250 news stories, film releases, games and device launches over the last few years.

For our Excitement Buzz measure, Iron Man 3 ranks in 5th place in our all-time list.

This is really good.

You can see where Iron Man 3 ranks in our all time top 10 for Excitement Buzz on the left.



It's not surprising to see Iron Man 3 doing so well given it was reported recently that it became the fifth top-grossing film of all time, according to online movie tracker Box Office Mojo.

And what about Facebook Home. There's been mixed reviews for it since Mark Zuckerberg launched it April. It's been downloaded for Android over half a million times. But an average user rating of 2.3 out of 5 on Google Play tells its own story.

And we see equally disappointing results in our May Buzz report. Only 10% of the GB public tell us they were excited by the launch of Facebook Home. It's early days for Facebook Home. There is a dire need for Facebook to capitalise on the shift to mobile so it should be seen as the start of an evolution for them.

The full PDF report can be found here. And links to all prior monthly Buzz reports can be found here.

Our next Buzz report will include the reaction to the Xbox One reveal, Star Trek Into Darkness, Daft Punk's Random Access Memories and Grid 2.